Articles

Insights, ideas, and practical guidance for revenue professionals

Revenue management is constantly evolving. New technologies, changing guest behaviour, and shifting market dynamics mean there is always something new to learn.

Our articles are designed to help you build your understanding of revenue management step by step. Whether you are just starting to explore the field or looking to deepen your knowledge, you will find practical insights you can apply in the real world.

Here you will find content covering:

  • the fundamentals of revenue management
  • explanations of key industry terms and metrics
  • practical strategies used by revenue professionals
  • career advice for those looking to move into revenue roles
  • perspectives on how revenue management is evolving across hospitality

Everything we share is written with one goal in mind. To make revenue management clearer, more accessible, and easier to apply in practice.

Take a look through the articles below and start exploring.

Revenue Academy Webinar: Step By Step to Revenue Management Success

Understanding how revenue affects the overall success of a hotel or hospitality business is key.

Do you know the questions you need to be asking for effective market segmentation?

Effective market segmentation – or differentiation of customer groups depending on how and when they buy, and what they are looking for from their stay

You have all the answers- you just need to ask the right questions!

Pricing strategies are not the result of a weird wizard-like algorithm only privy to those with the word ’revenue’ in their job title.

The conversation is changing – don’t get left behind

While the pandemic has left many aspects of our hotel operations open to uncertainty, one thing is pretty much guaranteed - the importance of revenue management in recovery strategies.

‘Revenue Academy’ takes revenue training online

  At the heart of Revenue by Design’s operation has been the desire to drive awareness and understanding of revenue management within hospitality. We are passionate about the power of a well thought out and

A year like no other – what have we learnt?

You can be forgiven for wanting to close, bolt and double lock the door on 2020 as quickly and firmly as possible and cross your fingers for a more promising 2021. The start of the

Revenue Management Key Takeaways from 2020

Following the publication of our thoughts on ‘What we have learnt in 2020′ blog, industry experts worldwide shared with us their views on how 2020 shaped up for revenue management and those in the discipline.