Build a strong foundation in hospitality revenue management through Revenue Academy’s flagship professional certification. Combining structured learning, practical activities & assessment, CertRM™ Level 1 develops the confidence and capability to apply revenue management principles in the real world
Hospitality professionals who are new to revenue management, moving into a revenue-focused role, or looking to build a structured foundation in core revenue management principles.
What you'll gain
A practical grounding in revenue management fundamentals, customer understanding, performance measurement, benchmarking and commercial decision making, with the skills and confidence to apply these principles in your role.
Modules 1-7 covers the skills and tools required to set up and monitor a revenue management strategy
The course covers:
The history and principles of revenue management
The operational processes required to build a revenue management strategy
Market segmentation and its use in customer evaluation and differential pricing
The key KPIs used to measure property performance
Benchmarking property performance in the market
Competitor analysis and the Price Value Matrix
How to monitor and evaluate a revenue management strategy
What you will get:
Access to Modules 1-7 of the Practical Guide to Revenue Management course with all content required to take the Certificate in Revenue Management Level 1 (CertRM™ Level 1)
Access to the exams for the Certificate in Revenue Management Level 1 (CertRM™ Level 1)
