Module 5 – Benchmarking for Growth

What will you learn?

You will be introduced to the key external business metrics used to evaluate your performance against the competition. We show how through the correct calculation and interpretation of these metrics, you can achieve a depth of insight to your overall performance that will highlight valuable opportunities for growth.

You will benefit from this if you are

• A Hospitality business owner, with limited access to revenue management and pricing expertise who would like to understand how to easily and effectively influence pricing decisions.
• An aspiring revenue and commercial manager within a hotel who wants to make a valuable contribution to profit discussions.
• A service provider to hospitality businesses looking to engage fully in commercial conversations at client meetings

What will you get

• 5 easy to follow instructor led tutorials provide a step by step guide to plan to benchmark and understand how you can gain market share
• All the theory is covered in a workbook as a handy reference to reinforce your online learning
• ‘Test your Understanding’ with our Quiz
• Need some additional support? Our online forum is the place to connect with teachers and fellow students. Ask a question, seek advice, share your wins

In addition

• Supplement your learning with a tutorial explaining how to read a STAR report, the most widely used benchmarking report.
• Dig deeper with our additional reading, ‘The True Measure of Success’ a Harvard Business Report
• A practical guide, ‘How to report your data to STR’

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