Unlocking hidden value – revenue management meets meetings and events

Discover why meetings and events deserve a place in your wider revenue strategy, with insights into opportunities beyond traditional room revenue.

Who this course is for?

Revenue managers, events teams, sales professionals and commercial leaders

What you'll gain

A broader perspective on meetings and events within total revenue management

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Current Status

Not Enrolled

Price

Free

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About the course

Revenue management doesn’t stop at the bedroom door.

Recorded at Global Revenue Forum London 2026, this session brings meetings and events into the revenue management conversation, exploring how hotels can think more commercially about the opportunities presented by these important areas of the business.

Designed for hospitality professionals interested in total revenue management, the session offers a broader perspective on how revenue thinking can extend across different departments and revenue streams.

An opportunity to consider how meetings and events contribute to overall hotel performance and where additional commercial value might be found.

A session filmed at Global Revenue Forum London 2026

This free course shows you some of the top thinkers in M&E discussing how it can help your revenue management


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