Start learning revenue management your way

It’s for everyone in hospitality.

From front office and reservations to sales, marketing, and leadership, understanding revenue strategies helps teams make better decisions, improve profitability, and contribute more confidently to commercial discussions.

Revenue Academy provides practical, structured learning designed specifically for hospitality professionals. Our courses break revenue management down into clear, manageable modules so you can build your understanding step by step.

Choose Your Pathway

Not sure where to begin? Start with your goal.

Level 1 – Foundations

Understand the principles of revenue management

Modules 1–7 + Exam and CERT RM1™ Certificate

Level 2 – Proficiency

Develop deeper pricing and forecasting expertise

Modules 8–14 + Exam and CERT RM2™ Certificate

Certificate Level 1 in Revenue Management (CertRM™ Level 1)

Level 1 builds the core structure of modern revenue management in hospitality.

This pathway develops the practical skills and commercial understanding required to build and monitor a revenue strategy with confidence.

What you’ll learn

This course gives you the core skills and tools needed to set up and monitor a successful revenue management strategy. It’s practical, relevant, and built for hospitality professionals who want to understand the commercial drivers behind business performance.

You’ll cover:

The history and principles of revenue management
Understand how the discipline developed and why it matters in today’s hospitality landscape.
The operational processes behind a revenue management strategy
Learn the practical steps revenue professionals take to set strategy, forecast demand, and drive performance.
Market segmentation and differential pricing
Discover how to group customers and apply pricing strategies that maximise revenue across different segments.
Key performance indicators (KPIs)
Get confident with metrics like RevPAR, ADR and Occupancy, and learn how they’re used to measure success.
Benchmarking performance
Learn how to compare your property’s performance with the market using internal and external data.
Competitor analysis and the Price-Value Matrix
Explore how to evaluate your competitors and position your property effectively.
How to monitor and evaluate your strategy
Gain the tools to review and refine your revenue approach, helping you stay responsive in a dynamic market.

What’s included in the Level 1 Bundle?

Certificate Level 2 in Revenue Strategy (CertRM™ Level 2)

Level 2 advances revenue management capability into strategic pricing, forecasting precision and total revenue optimisation.

This pathway deepens commercial judgement and strengthens strategic influence across departments.

What you’ll learn

This course focuses on helping hospitality professionals apply revenue management more confidently in real hotel environments. It explores how pricing decisions are made, how forecasts are developed and how revenue management principles extend beyond rooms into other profit centres.

You’ll cover:

Putting revenue strategy into action
Understand how revenue strategies are implemented in real hotel environments and how different departments contribute to delivering commercial performance.
Understanding cost in pricing decisions
Learn how cost structures influence pricing decisions and why understanding cost is important when setting sustainable revenue strategies.
Revenue optimisation principles
Explore how pricing, demand and capacity interact to maximise revenue performance.
Dynamic pricing and demand management
Understand how pricing adapts to changing demand patterns and how capacity management supports revenue outcomes.
Price positioning and pricing psychology
Discover how value perception, customer behaviour and positioning influence pricing strategy.
Forecasting and demand planning
Learn how to build and interpret forecasts and understand how forecasting supports operational and commercial planning.
Total revenue management
Explore how revenue management principles extend beyond rooms to other profit centres such as restaurants, meeting space and additional services.

What’s included in the Level 2 Bundle?

Find your starting point

Whether you are new to revenue management or looking to deepen your understanding, the Revenue Academy learning pathway helps you build your knowledge step by step.

Many learners begin with Level 1 to build a strong foundation before progressing to Level 2 to develop deeper pricing and forecasting skills.

If you are unsure where to start, we are always happy to help.